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TOCHA cold brew teas

Tocha tea packaging design brave new creative

TŌCHA cold brew teas

The word TŌCHA is a type of Japanese tea gathering, popular in the mid-1300s. The brand identity for Tocha teas centers around both tradition and innovation. All the teas are locally sourced from organic tea farmers in Japan. Classic and contemporary, Tocha aims to position itself as a simple and healthful alternatives to toxic sugary iced tea beverages.

What we did

Visual Identity Design
Packaging Design
Logo Design
Product Photography
Art Direction

Client

TŌCHA – Conceptual project
Tocha tea packaging design brave new creative

Sticker seals

Tocha tea packaging design brave new creative

Each seal bears a traditional Japanese proverb

design blog creative websites brave new creative

Clear Boston round bottle lays bare its honest contents

Traditional Japanese tea ceremony

Client Backstory

Vivian Tang always wanted to share her love of handcrafted things with the world. In 2017, she set out on a quest to create a cold brew tea that would satisfy while providing nourishment from healthy ingredients. She called every tea farmer she could find and sourced the best ingredients possible. Viviane felt that people should have a better choice than mass produced tea along with a product that, under the watchful guidance of a dedicated tea lover, would always be improving.

tocha packaging design tea bottle creative website design brave new creative
tocha tea packaging design creative website design brave new creative
Tocha tea packaging design brave new creative
Tocha tea packaging design brave new creative
Tocha tea packaging design brave new creative
Solution

Each tea is specially crafted with care and dedication. The packaging reflects this by positioning the product as a theraputic and healthful beverage. The Boston Round glass pulls associations from medicine and apothecaries, further emphasizing the cold-brew tea’s place as a nutrient-rich and cleansing product.

“A good cup of tea goes beyond the quality of the tea leaf. This is why we seek out the best ingredients from around the world, but also use local sources whenever possible”
TOCHA tea packaging design brave new creative
Tocha tea packaging design brave new creative
Tocha tea packaging design brave new creative