Taking too long? Close loading screen.
Awwwards

Young space

Young Space Brave new Creative website brand design

Young Space: artists & ideas

Young space is an experimental project platform with a mission to support and collaborate with emerging contemporary artists. When curator Kate Mothes came to us about refreshing and rebranding Young Space’s website and online presence, we were over the moon. Contemporary art plays an integral part of our beliefs and inspirations as a studio. Young Space had outgrown its humble beginnings and it was time to make the leap from Squarespace to a custom WordPress site and new brand identity.

What we did

Brand Strategy
Wordpress Development
Visual Identity Design
User Experience
Logo Design
Art Direction

Young Space Brave new Creative website brand design
The first iterations of 'space' through typography
Young Space Brave new Creative website brand design
Experimenting with different colors pulled from artworks on the site
Young Space Brave new Creative website brand design
What can 'space' mean?
Young Space Brave new Creative website brand design
Wireframing the new site
Process sketch
Young Space Brave new Creative website brand design
Challenge

The rebrand was sparked by the popularity of the platform over the years, and a desire to capture a more affluent user-base. The task was to create an identity just as fresh and progressive as the artwork, all while attracting collectors and sponsors to the site and remaining true to the project’s artist-run roots. Through an intensive discovery and research phase, we created a flexibile identity that would grow and evolve with Young Space into the future.

Young Space Brave new Creative website brand design
Main logo
Young Space Brave new Creative website brand design
Logo variants
Young Space Brave new Creative website brand design
Wordmark
Young Space Brave new Creative website design
Each section of the website has a corresponding logo block
Young Space Brave new Creative website brand design
Young Space Brave new Creative website brand design
Poster design with cascading version of typography
Young Space Brave new Creative website brand design
Blocks fit into a promotional graphic
Young space strategy creative website design brave new creative
User Experience and Strategy behind the Rebrand
Solution

We created a fully customized theme, equipped with a beautiful full width gallery slider, un-intrusive affiliate advertising space, and loads of extended functionality for e-commerce, donation, and subscription widgets. It was important that the visual identity be fresh, progressive and clean while remaining true to the site’s artistic user base. The new visual identity was framed around the idea of ‘space’ and the many abstract forms that the platform takes.

The color palette was chosen directly from artworks featured on the site, and each section of the platform is assigned a different color for hover and highlight styles. Through an intensive research and discovery phase, we identified key attributes of the Young Space brand, and mapped out complete user journeys for the new site. Getting into the mind of the users helped to frame the ‘Why’ behind the redesign.

 

“Working with Brave New Creative for Young Space’s new website and branding was a real pleasure! Vickie is knowledgable and extremely easy to work with. I would absolutely recommend Brave New Creative!”

Young Space Brave new Creative website brand design
Young Space Brave new Creative website brand design
Young Space's new flexible identity
Result

As a result, Young Space continues to grow exponentially and is tracking analytics and followers post-rebrand. The colorful and flexible identity has opened up new possibilities for Kate as to where to take the platform in the future. One thing is for certain: the users LOVED the new digs.

 

“The new layout looks great and the navigation straightforward and helpful!”-user @kimmyquillin

Young Space Brave new Creative website brand design
Young Space Brave new Creative website brand design
Young Space Brave new Creative website brand design

Young Space is now looking forward to the future and prepared to evolve and grow with a flexible identity to match! 🎉

 

Check out some of my favorite artworks from the project here→

Got an idea for a project? Get in touch and let’s chat! →