— OUR PROCESS —
From concept to execution, you’re in good hands
Our mission is to use our creative and strategic skills to build a truly awesome website or identity for your business. Especially in the creative fields, your online presence must absolutely present your brand authentically and seamlessly.
At Brave new Creative, we start every project with a thorough Research and Discovery phase. Before we start designing, it’s imperative to know who we’re building for (your users), what they stand for (their core beliefs and values), and what their needs are (are their goals aligned with yours?)
Our design process is very collaborative. We work closely with our clients and provide many checkpoints along the way to be sure we’re on the right track and on the same page!
Research & Discovery
Great design is strategic.
After our initial meeting, we’ll get straight to work identifying your brand’s core attributes, user profiles, and competitive landscape. Depending on the project, this step may involve different types of research such as user surveys or brand audits.
The foundation for your project is built around what we discover here.
Define and Frame
Getting into the guts of your project.
In this stage, we will build user journeys, site wireframes, sitemap and content outline. If your project includes a new brand identity, this step also includes moodboards, stylescapes presenting three preliminary directions, brand positioning statement and preliminary logo designs.
This is where it gets really fun!
The final stage!
Once you approve all designs and mockups, we begin coding and developing your site. We are always in the loop and make sure to use the latest web development best practices and techniques to make sure your site looks great across all screen sizes and devices. We deploy the site privately so that you can fully test, explore and give us your feedback for us to make the final tweaks! Then, we optimize your SEO, set up redirects from your existing site (if you had one) and prepare for launch!